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Success Story: Movement Matters Collective

Latoya is a client of our International Rescue Committee SBDC and enrolled in the Community Development Block Grant program for start-up services. Her efforts turned her passion, skills, training, and education into a business that helps people move and feel better.

She started the Movement Matters Collective in 2021 to teach dance as well as provide yoga and pilates classes online. She had been commuting to teach in Newport Beach but COVID halted that. Her personal practice always centered her and lended mindfulness, so she decided to do online training to share her expertise. She focuses on children as well as older clients to improve their quality of life with mobility and balance, plus caters to women as well as Black and Brown communities.

Latoya also does pop-ups, events, and festivals. The small business owner shares how she’s focused on health, wellness, and healing in her work as well as notes how the women in her family plus her women mentors really help inspire and motivate her.

“Setting up my business allowed me to pursue my personal and professional passions,” she says of the IRC SBDC and adds: “My practice helped me to navigate challenges, start my own business, and offer donation-based classes.”

Movement Matters now has a brick-and-mortar studio location and is working on scholarships to give greater access to movement for people.

Learn more at

Areas of Assistance


Economic Impact

New business start
+1 full-time job
$24,000 sales increase


San Diego, CA 92102

Latoya McKelvin, Movement Matters Collective, Success Stories

“The IRC (SBDC) helped me with some of the foundational elements for starting my business.”

Latoya McKelvin, Entrepreneur, Movement Matters Collective

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