Are You Looking to Start or Grow Your Small Business?

South San Diego SBDC Specializes in…

Our SBDC advisors are proven experts in their fields and dedicated to helping entrepreneurs succeed.

New Business Starts, a specialty of the South San Diego SBDC

New Business Starts

Launch and expand your business ideas with help every step of the way.

Debt finance, specialty of the South San Diego SBDC

Debt Finance

Request assistance with small business loans and other capital options.

Marketing strategies, a specialty of the San Diego and Imperial SBDC

Marketing Strategies

Learn how to better use marketing tools and ideas to create measurable results.

Assistance Available in the Following Languages

We strive to offer SBDC services in languages that will best serve our clients in the southern San Diego area.

Consulting Areas at the South San Diego SBDC

Our consulting specialities offer a wide variety of services to help you gain knowledge and achieve success in areas ranging from business planning and operations to management and funding.

Our Clients Say

Our Team at the South San Diego SBDC

Our team in South San Diego is dedicated to empowering your small business.

Our business advisors at the South San Diego SBDC are highly skilled in their fields and industries as well as knowledgeable in specific business topics.

 
Brenda.Figueroa

Brenda Figueroa

Marketing Advisor

Brenda Figueroa is a Marketing professional with years of experience specializing in marketing strat...

Briana Weisinger

Briana Weisinger

Associate Regional Director

Start-ups, operational management, innovative problem-solving

Daniel Fitzgerald, San Diego and Imperial SBDC

Daniel Fitzgerald

Regional Director

SBDC network direction, grant relationship management with the SBA, state, and more

David Zumaya

David E. Zumaya

Advisor

Childcare business, Tech or Life Science, Start-up, Raising Equity Capital, New/Not yet in Business,...

Joel Sedeno, South San Diego SBDC

Joel Sedeño

Advisor

Financial entrepreneur, banking expert, creative professional strategist

Marisa Castaneda, Project Specialist for the San Diego and Imperial SBDC Network

Marisa Castaneda

Senior Project Specialist, Advisor

Administrative, intake, restaurant & hospitality, managerial experience, entrepreneurship

Miguel Magdaleno, South San Diego SBDC

Miguel Magdaleno

Advisor & Program Specialist

Business coach, serial entrepreneur, administrative support

Pam Covarrubias

Pam Covarrubias

Advisor

Brand builder, podcaster, speaker, visionary

Rosalva Sandoval, South San Diego SBDC

Rosalva Sandoval

Senior Project Clerk

Fellow Jaguar, community supporter, entrepreneurial guidance

Ruby Medina

Ruby Medina

Business Advisor

Ruby Medina is a marketing and community engagement strategist with over 20 years of experience help...

Sara Nicholson, South San Diego SBDC

Sara Nicholson

Advisor

HR, management, business basics

Shawn Lynam, South San Diego SBDC

Shawn Lynam

Advisor

Franchise entrepreneur, C-level executive, strategic approaches

Victor Perez, San Diego & Imperial SBDC Business Advisor at the South San Diego SBDC

Victor Perez

Business Advisor

30 years in business banking managing a portfolio of business customers with revenues from $1 millio...

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Since 2022, the San Diego & Imperial SBDC has helped strengthen small businesses in our region create more than a $2.64 billion economic impact including:

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BUSINESS FUNDING

South San Diego SBDC Location

The South San Diego SBDC is located in National City within Southwestern College, our host facility.

Due to precautionary measures from Southwestern College, no in-person appointments are occurring or being scheduled. One-on-one appointments online or via phone are being provided during this time. Reach out to your business advisor to schedule or email rsandoval@swccd.edu.

880 National City Blvd.
National City, CA 91950
(619) 482-6391
sdsbdc@swccd.edu

Sponsors

We are grateful to the sponsors who have continued to support SBDC programs and entrepreneurs across San Diego and Imperial counties.

Workshops & Trainings

The SBDC offers training workshops on topics such as starting your business, financing your business, operations, marketing, and much more.