The Alignment Advantage

Location: Room C1
Speaker: Maisha Cobb
Track: Leadership & Mindset
In this fast-paced, 1-hour session, leaders learn how clarity, courage, and shared direction transform performance. Drawing from the Alignment Accelerator framework, participants explore the connection between trust, communication, and accountability—and leave with one actionable shift to improve alignment and impact in their teams.
Growth Through Conflict

Location: Room C1
Speaker: Viridiana Rosales-Trujillo
Track: Leadership & Mindset
Growth Through Conflict is a dynamic training designed to help small business owners transform workplace tension into a catalyst for progress. Participants will learn practical communication and conflict resolution strategies that strengthen trust, improve teamwork, and enhance leadership effectiveness. Through interactive exercises and real-world scenarios, you’ll gain the skills to navigate difficult conversations with confidence and empathy. The program emphasizes seeing conflict not as a setback, but as an opportunity to innovate, clarify expectations, and deepen relationships. By the end of the session, you’ll walk away with actionable tools to create a more collaborative, resilient, and growth-focused business culture.
Hands-On AI Vibe Coding & Workshop

Location: C8
Speaker: Pankaj Kedia
Track: Innovation, Artificial Intelligence
In this hands-on workshop, Pankaj Kedia, a globally-recognized AI thought-leader and SBDC Brink AI Advisor, will help de-mystify the secrets behind the range of AI tools including Vibe coding (Replit, Lovable, etc), Chatbots (ChatGPT, Gemini, etc), and range of imaging, video, presentation and other tools. He will also share a range of resources that the participants can start leveraging rightaway.
Ventas: El motor que hace crecer tu negocio

Location: Room C5
Speaker: Jesus Solorzano & Jeff Bernstein
Track: Sales & Business Growth
Generar ingresos requiere más que talento natural para vender. Requiere un plan de ventas sólido, que defina la experiencia que cada cliente debe recibir de cada vendedor en tu negocio.
From Blank Page to Brand Voice: Build a Custom GPT for Social Content

Location: Room D6
Speaker: Pam Covarrubias
Track: Artificial Intelligence, Marketing
Stop staring at blank screens and start creating social media content in seconds. In this fast-paced workshop, you’ll build your own custom ChatGPT assistant that generates on-brand social posts specifically for YOUR business. No more generic AI responses that sound like everyone else. You’ll complete a brand voice exercise, build your custom GPT step-by-step, and generate 5-10 ready-to-post pieces of content before you leave the room. Walk out with a working AI tool you can use immediately and a framework to create more custom assistants for other marketing needs. You’ll be building, testing, and leaving with real results.
SDGE Level Up Program: Bid Readiness

Location: Seaside
Speaker: Helen Gao, Diana Barbiani, Daniel Castillo, Patrick Webb, Nathan Sellers
Track: Procurement
Presented by San Diego Gas & Electric®. Get the inside scoop on what it takes to submit winning bids! This session breaks down the process and shares expert strategies to help you bid smarter and stand out in competitive procurement opportunities. This is a multi-part education series designed to help you get ready to become a supplier for SDGE or be more successful in bidding on SDGE projects.
AI Pitch Semi-Finals

Location: Sunset Room (2nd Floor)
Speaker: James Sandler & Jack Hood
Track: Artificial Intelligence
Join this session to watch the Semi Finalists for the AWS AI Pitch Comptition hosted by Predictif Solutions pitch their AI solutions for $50,000+ in prizes. Selected from 70+ applicants, the 8 Semi-Finalists that will be pitching are: IMPACT Ready Inc., QuantZero, BrainStorm Therapeutics, BringThings, Inc., Zaon Labs, LigronBio, Sankara Connects, and Blitz Board Stats LLC.
Advisor Room: 1:1 Advising

Location: Seaside Entryway
Track: All
The SBDC Advising Team is out in force! With more than 15 advisors providing 1:1 sessions there is more than 100 (probably more than 200!) years of expertise at your finger tips! Visit our advising room for your 30 min. 1:1 advising appointment to get your business questions answered. Choose your advisor and schedule your 1:1 session here: https://calendly.com/sbdc-in-the-house. Don’t see anything? Appointments will open for scheduling in the advernoon on 1/28.
Growth Alley

Location: Captains Room
Speakers: 30+ exhibitors and resources
Track: All
Step into Growth Alley, where Elevate comes to life, conversations turn into connections and connections turn into growth. Stroll through a dynamic mix of 30+ small businesses and trusted resource partners, spark new connections, and discover tools, services, and ideas to help your business grow.